In Between Projects: Productora
The architectural firm PRODUCTORA, based in Mexico City presented 9 un-built projects that had a clear relation to geometry and mathematical composition. Large-scale models, made in collaboration with students at Woodbury University are presented together with black and white CAD drawings that clarify the main conceptual aspects of the buildings. The simple positioning of the framed drawings, renderings and wooden models on the exhibition floor, avoids all museographic rhetoric and presents the work as autonomous objects in space. The title ‘In Between Projects’ relates to the ongoing development of a common formal vocabulary that underlies the circumstantial aspects of each individual project. This exploration is presented through an image loop of preliminary study models of the projects presented. Ultimately, the exhibition underscores the studio’s belief that strong geometric compositions and clearly legible buildings allow architecture to maintain its value through unpredictable shifts in context and program over time.
While celebrating the work of one of the most interesting young Architecture firms at the international level, this exhibition represents an experiment in education. The models on display were fabricated by the students enrolled in Interior Architecture Department course Tectonics 2, Detail design. Students engaged in an enigmatic “architectural treasure hunt” that challenged them to derive fabrication and assembly strategies from the study of unlabeled cut-files and by discussing and researching Productora’s body of work.
This exhibition was an initiative born from a collaboration between Wonne Ickx (Productora), Bojána Bányász and Donatella Cusmá as directors of the WEDGE Gallery at the Woodbury School of Architecture. The exhibition was curated and co-designed by Donatella Cusmá and Bojána Bányász, faculty at the School of Architecture and principals at Claret-Cup.
Francisco Salgado, Roger Garcia, Jeanna Casale, Tecola Robinson, Chelsea Cammarata, Yumin Zeng, Casaundra Quackenbush, Isle Keijser, Melania Gourehzar, Mitzi Hernandez, Maria Belen Avigliano, Shabnam Peida, Annette Chang, Meng Ting Sun (Jojo), Narine Ataian, Omar Montelongo, Stephen Nguyen, Alena Eisen and Adileni Lopez.