Publication design: Centerfold for the LA Forum’s Fall 2016 Newsletter

This issue of the LA Forum Newsletter investigates the way Los Angeles historically exhibits an interior type of urbanism. Claret-Cup’s centerfold design can be considered the interior of the newsletter. Follow the instructions to cut, fold, and flip the map of Los Angeles’ cultural landscape into an open box, simultaneously containing this sprawling cultural landscape, as well as open to be filled with any number of mundane or miraculous things.

Los Angeles Forum for Architecture and Urban Design 2016, The center-fold

Step 1: Cut out the map

Step 2: Crease and return (map face down)

Step 3: Fold tops to center

Step 4: Fold sides to center and return

Step 5: Open two corners

Step 6: Fold sides to the center

Step 7: Lift both sides and one end of the model to make it three-dimensional

Step 8: Fold flap to center

Step 9: Raise end

Step 10: Fold flap to center

Step 11: Complete